Recep Tayyip Erdogan on Public Communication

Recep Tayyip Erdogan frames public communication as a core strategic tool of the state, emphasizing its role in managing national discourse and serving as a bridge between the government and the nation. He advocates for a coordinated, official approach, often using digital platforms to directly convey the government's narrative, as evidenced by the significant budget allocated to the Presidency's Communications Directorate. This approach centers on projecting national strength and values, particularly in the context of international forums and national crises.

His administration has sought to institutionalize strategic communication, positioning it as essential for building the vision for a "Century of Türkiye." This focus extends to managing perceptions during sensitive domestic issues, such as urging governors to handle social media crises with caution, while also engaging in high-level international communication summits. The goal appears to be ensuring that state messaging dominates the public sphere against other narratives.