Business · organisation

Adam Mosseri on Instagram

Head of Instagram (strong)

TL;DR

Adam Mosseri leads Instagram, overseeing its evolution from a photo-sharing app into a multi-faceted media platform under Meta's ownership.

Key Points

  • He was named the new head of Instagram on October 1, 2018, succeeding the co-founders.

  • He previously oversaw Facebook's News Feed section from 2012 until 2016.

  • There are discussions suggesting the original aesthetic that helped the app become popular is dead, with AI potentially contributing to this change.

Summary

Adam Mosseri is the businessman who serves as the head of Instagram, having assumed the role on October 1, 2018, following the resignation of the co-founders. He previously held various executive roles at Facebook, including vice president of product, and oversaw the Facebook News Feed section from 2012 to 2016. His current mandate involves overseeing all functions of the business and building out a new executive team for the photo-sharing application.

His leadership has involved significant platform evolution, with some discussions indicating that the original photo-centric aesthetic that defined Instagram has ended. Furthermore, he has addressed ongoing policy decisions, such as changes to default settings that enable recommendations of political content from accounts users do not follow. He is known for being a public spokesperson on platform issues, engaging in interviews to explain strategic direction and challenges facing the service.

Frequently Asked Questions

Adam Mosseri is currently the head of Instagram, a position he took over in late 2018. In this capacity, he oversees all functions of the business. He is responsible for setting the strategic direction for the social media platform.

The head of Instagram has acknowledged that the app's original aesthetic, defined by photo-sharing, is largely gone. This signals a significant evolution in the platform's focus under his leadership. He has also addressed changes to default settings regarding content recommendations.

Before leading Instagram, Adam Mosseri held several executive roles at Facebook, which owns Instagram. Most notably, he oversaw the company's News Feed section for four years. He was also the vice president of product for Facebook prior to his move to lead the photo-sharing app.

Sources2

* This is not an exhaustive list of sources.